Winning moments, are we overreacting?

Winning moments, are we overreacting?

Following some negative press, with regards to the overall odds of winning and the number of actual winners, McCain followed a number of other promoters in declaring that they won’t be running any more Winning Moment style prize promotions in the future.  These...
When coupon measures don’t measure up!

When coupon measures don’t measure up!

Coupon misuse and malredemption has always been a big issue in the marketing industry. Over the years, insurers and industry bodies such as the IPM, have pressured and worked with retailers at great length to try and mitigate fraud and malredemption as much as...