Whether you are a Casino, or Lottery operator, the aim is always the same;
acquire players, retain them and most importantly, increase revenues.
It’s not enough to offer huge jackpots to get people’s attention though. What happens if you don’t have
sufficient revenues to fund these life changing sums? How do you afford these Jackpots in the event of a win?
What about if you are trying to invigorate interest or enthusiasm in a particular game or area of the casino;
how do you bring players in when and where you need them?