There are a number of ways to implement a cash back promotion for your brand. Lower value items benefit from this in the form of a money back guarantee, money back challenge or a try me free promotion. Other cash back promotions offer a monetary amount as a reward after purchase, this usually being in the form of a bank transfer or cheque.
With higher ticket items you can either offer reliability guarantee, to encourage that purchase or just simply look to offer a fixed cash back percentage, following purchase. The customer purchases the product and then follows the required steps in order to claim the cash back value offered. Cash backs are also directly linked to the product being outside of the returns period when the claim is made, helping you to ensure that returns are reduced within your business.