Redemption promotions are certainly more cost effective than providing something immediately present in or on pack. By putting the onus on the purchaser to claim their gift, you can benefit from the savings of those that don’t. Meaning a lower budget or you being able to afford a more attractive overall offering.
Whether it’s a natural reinforcement with your brand – a coffee brand offering a mug, for example – or taking advantage of a license agreement with a well-known character, EMIRAT have a wealth of experience in the hows and warefores to making it a hugely successful promotion.
EMIRAT will work with you in tailoring the promotional variables ensuring that you get the redemption promotion you want within the budget you have. We can look at the number of purchases (or tokens) needed in order to claim, postage contributions by the claimant, the overall redemption process and length of time the promotion will run, in order to create a workable solution that meets all of your requirements. In addition, our solutions are end-to-end, which include everything from sourcing to fulfilment.