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Retail in decline, how should we respond?

Retail in decline, how should we respond?

First we learnt the high street is in crisis, now is seems shopping centres are under threat too.  In an article published in the Telegraph in January, it was reported that 30 million Brits (58%) will use smart devices to shop this year, an increase of 12 million...
Fixed-Fee Promotions – Pros and Cons

Fixed-Fee Promotions – Pros and Cons

The Pros of Fixed-Fee Promotions Fixed-Fee promotions are quickly becoming the chosen way to run your promotion. They provide a whole host of perks that will help upscale your promotion and ensure you’re getting the most under your budget. Explore all of the...
Winning moments, are we overreacting?

Winning moments, are we overreacting?

Following some negative press, with regards to the overall odds of winning and the number of actual winners, McCain followed a number of other promoters in declaring that they won’t be running any more Winning Moment style prize promotions in the future.  These...
England out! But could Brexit help us in future?

England out! But could Brexit help us in future?

It’s been all doom and gloom since the referendum result last Friday and we have been crying out for a positive. To make matters worse, England were just eliminated from another type of Euros at the hands of Iceland! After enduring another dismal display from...