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WIN A TRIP
TO COLOGNE

Win a trip to the Christmas markets in Cologne. Plus other prizes to be won enter via Facebook/BlueNunUK

The Brief

Blue Nun wanted to use a simple mechanic to engage participation in a Christmas Market Winning Moments promotion.

The promotion offered consumers the chance to win 5 x 2 night trips to Cologne Christmas Markets, 500 x £25 pre-paid payment cards and 50 x cases of Blue Nun wine.

How Entry Worked

Entry was via Facebook whereby, consumers visited the Blue Nun Facebook page and sent a private message containing a unique reference number found on the wine neck collar, together with their contact details.

What S.M.A.R.T Did

EMIRAT’s S.M.A.R.T App responded via return message to confirm entry, whilst downloading the message data, checking the code and (in real time) checking the date stamp to see whether the entry was received during a ‘Winning Moment’.

Results

Compared with the previous promotion Blue Nun ran last year, this activity out performed it by achieving 80% more consumer entries.

We wanted Blue Nun to reach a different demographic. EMIRAT’s SMART App worked perfectly to present Blue Nun in a new light. Utilising innovative technology to deliver a (end to end) promotion via social media worked fantastically. The EMIRAT team offered a first class service from their initial concept right through to delivery. Easy to work with, proactive and diligent. I wouldn’t hesitate to recommend them as a service partner to anyone.

+80%

Blue Nun received an 80% increase in activity compared to their previous promotion.

 

+178%

Blue Nun’s Facebook page views shot up by 178% during the promotion.

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