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If a team Sky rider wins the Tour De France we’ll refund all Gatorade purchases made before 29th June.

The Promotion

The promotion was a cash back linked to the 100th Tour de France. Purchasing consumers were invited to register their purchases online via the official Gatorade website prior to the start of the Tour de France. If a team Sky rider was to win the Tour de France, all pre-registered purchases would be refunded.

How Entry Worked

The promotion was communicated in stores by POS displays and by a heavy online and social media campaign. Entrants would then mail in for their money back.


EMIRAT provided the promotional website, fixed-fee promotion coverage , handling of claims and fulfilment of the payments via branded cheque.

Chris Froome subsequently won the Tour de France.

EMIRAT covered all of the claims received up to an overall liability of £750,000.

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