GREAT TASTE OR
YOUR MONEY BACK
Try the new low calorie Heineken and get your money back if you’re not satisfied!
The promotion which ran in Australia, offered consumers the chance to try a new low calorie derivative of Heineken and claim their money back should they not like it.
Consumers purchasing 6 or 12 packs of the beer were directed online to the promotional website to enter their details, a 15 word statement as to why they didn’t like the beer and upload a copy of their purchase receipt.
Once validated, the consumer’s refund was then deposited in to their nominated bank account.
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