GREAT TASTE OR
YOUR MONEY BACK
Try the new low calorie Heineken and get your money back if you’re not satisfied!
The Promotion
The promotion which ran in Australia, offered consumers the chance to try a new low calorie derivative of Heineken and claim their money back should they not like it.
The Mechanic
Consumers purchasing 6 or 12 packs of the beer were directed online to the promotional website to enter their details, a 15 word statement as to why they didn’t like the beer and upload a copy of their purchase receipt.
Money Back
Once validated, the consumer’s refund was then deposited in to their nominated bank account.
Services
EMIRAT provided fixed fee coverage of the financial risk of the promotion and full handling and fulfilment of the claims.
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