The promotion was a cash back linked to the 100th Tour de France. Purchasing consumers were invited to register their purchases online prior to the start of the Tour de France.
How Entry Worked.
The promotion was communicated in stores by POS displays and by a heavy online and social media campaign. Entrants would then mail in for their money back.
EMIRAT provided the promotional website, coverage of the financial risk of the promotion, handling of claims and fulfilment of the payments via branded cheque.