Case study

Great taste or your money back

The Promotion.

The promotion which ran in Australia, offered consumers the chance to try a new low calorie derivative of Heineken and claim their money back should they not like it.

How Entry Worked.

Consumers purchasing 6 or 12 packs of the beer were directed online to the promotional website to enter their details, a 15 word statement as to why they didn’t like the beer and upload a copy of their purchase receipt.

Money back.

Once validated, the consumer’s refund was then deposited in to their nominated bank account.


EMIRAT provided converge of the financial risk of the promotion and full handling and fulfilment of the claims.

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