Whatever your aim, whether it be encouraging brand loyalty, trial or repeat purchase, coupons are an excellent way to achieve your marketing objectives. They can be used to offer money off next purchase or an entirely free product.
Coupons offer great versatility in not only their offering but also the delivery and value to your customers. They can be linked cross products to drive interest and sales in another product within the range or to support a bigger marketing campaign, or even used to reinforce an experiential or sampling campaign.
There is an increasing number of delivery options for coupons too. You can insert coupons in publications, use them within leafleting or door drops, hand them out in store or print them on pack. Digital coupons are becoming ever more popular as well, with the ability to deliver coupons via social media, email, web apps and SMS.