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News and Views

Changing the Channel on TV Advertising

It was announced last week that the BBC and ITV are collaborating on a paid for streaming service (SVOD), to be called BritBox. This is obviously in response to the growing behavioural shifts in regard to how TV is consumed and the growing expectation for programmes...

Sale versus cash back, which is best?

We've been data crunching recently, going back over past promotional history and reading up on industry trends and insights. Specifically, we’ve been looking at purchase habits on high ticket items and the sales stimulus of a sale versus a cash back promotion. Our...

Retail in decline, how should we respond?

First we learnt the high street is in crisis, now is seems shopping centres are under threat too.  In an article published in the Telegraph in January, it was reported that 30 million Brits (58%) will use smart devices to shop this year, an increase of 12 million...

Fixed-Fee Promotions – Pros and Cons

The Pros of Fixed-Fee Promotions Fixed-Fee promotions are quickly becoming the chosen way to run your promotion. They provide a whole host of perks that will help upscale your promotion and ensure you're getting the most under your budget. Explore all of the pros that...

Winning moments, are we overreacting?

Following some negative press, with regards to the overall odds of winning and the number of actual winners, McCain followed a number of other promoters in declaring that they won’t be running any more Winning Moment style prize promotions in the future.  These...

Did a Hole in One highlight some basic marketing principles?

As our hole in one season begins to wind down for another year, I'm reminded of an incident that was reported earlier this year in the Telegraph newspaper, about a Hole in One winner suing a Golf club for trying to give him a prize worth half the prize advertised. As...

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