The Latest

Winning moments, are we overreacting?

Following some negative press, with regards to the overall odds of winning and the number of actual winners, McCain followed a number of other promoters in declaring that they won’t be running any more Winning Moment style prize promotions in the future.  These...

Did a Hole in One highlight some basic marketing principles?

As our hole in one season begins to wind down for another year, I'm reminded of an incident that was reported earlier this year in the Telegraph newspaper, about a Hole in One winner suing a Golf club for trying to give him a prize worth half the prize advertised. As...

England out! But could Brexit help us in future?

It's been all doom and gloom since the referendum result last Friday and we have been crying out for a positive. To make matters worse, England were just eliminated from another type of Euros at the hands of Iceland! After enduring another dismal display from England,...

When coupon measures don’t measure up!

Coupon misuse and malredemption has always been a big issue in the marketing industry. Over the years, insurers and industry bodies such as the IPM, have pressured and worked with retailers at great length to try and mitigate fraud and malredemption as much as...